Quick sales scripts that won't fail you

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Quick sales scripts that won't fail you | Staging missteps to avoid | With markets in flux, time for return to basics

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July 13, 2022

Top News

Quick sales scripts that won't fail you Let's say a seller says to you: "If I reduce the price of my house, will you reduce your commission?" How do you respond? Follow these scripts for difficult conversations with customers. Full Story: REALTOR® Magazine (7/13)

	WEBINAR: Guide Your Clients With Market Trends As the real estate market shifts, your prospects may have uncertainty about what those changes mean. In a listing presentation, you'll hear the question, "How's the market?" Give expert advice with RPR's new housing market charts and graphs. RSVP TODAY!

Best Practices in Sales & Marketing

Staging missteps to avoid Experts point out some common pitfalls in home staging, including leaving too many personal items in view, decorations that are the wrong size, choosing the wrong colors or having too much furniture. Full Story: Realty Biz News (7/12)

With markets in flux, time for return to basics Real estate professional Allison Ziefert advises strengthening your understanding of core marketing principles amid the current wave of housing volatility and increasing stress for buyers and sellers alike. "Well-priced and well-prepared homes are still selling at very substantial prices and in very little time," Ziefert writes. Full Story: The Village Green (Maplewood, N.J.) (7/12)

Real Estate Trends

Inside a home renovation: A Spanish Revival gets some modern flair Home stager Annie Carolin stayed true to this 4,753-square-foot home's architecture when getting it ready for the market. Full Story: REALTOR® Magazine/Styled, Staged & Sold (7/4)

Inventory coming on line as mortgage rates rise Spiking mortgage rates are hitting buyers as home values show signs of softening in some markets that saw previous price surges. Areas with high home prices compared to incomes and available supply are most vulnerable, according to this analysis. Full Story: The Washington Post (tiered subscription model)/Bloomberg (7/12)

Buyers finding more deals as market shifts in their favor Real estate professionals are touting signs of a shift toward a buyer's market and finding opportunities as prices stabilize. "Getting things to a normal pace—or a more sane-paced balance—is good for everyone," broker Leonard Steinberg says. Full Story: The New York Times (7/12)

	Too many agents don’t make it past year five. If you agree that's a problem, join the #ThrivePastFive movement. #ThrivePastFive is an industry initiative from Realtor.com®. We are committed to uncovering and publishing tips, best practices, and insights that help agents find success in those first few years. Learn more and join the movement!

Technology & Innovations

3D printing tech helps Virginia address housing shortage Alquist, a national 3D construction company, is building hundreds of homes in Virginia using 3D printing technology in a move designed to alleviate a chronic shortage of affordable housing. "There is a concerted effort here in the Commonwealth to solve this problem. We are one solution," CEO Zachary Mannheimer says. Full Story: WCYB-TV/WEMT-TV (Bristol, Va.) (7/12)

News from NAR

New benefit helps REALTORS® convert renters to home buyers Through REALTOR Benefits®, NAR members now have free access to Rental Beast, a provider of rental applications and tenant screening tools, as well as education programming to help you reach more aspiring homeowners. Full Story: REALTOR® Magazine (7/12)

Fair & Equitable Housing

They're being left out of the fair housing conversation Issues of equality are often viewed through the prism of the struggle between Blacks and Whites. But that vantage point excludes many others who may continue to feel invisible. In an episode of Drive With NAR, three REALTORS® who identify with underrepresented minorities share their experiences encountering discrimination in real estate. Full Story: REALTOR® Magazine/Drive With NAR (4/1)

Legislation & Regulation

State, local efforts support homeownership in Pennsylvania Pennsylvania has established a $125 million fund for home repairs in addition to tax abatements available for developers that create affordable housing. Philadelphia, meanwhile, is improving its Restore, Repair, Renew loan program for homeowners. Full Story: The Philadelphia Inquirer (tiered subscription model) (7/12)

Massachusetts House members unveil tax relief package The Massachusetts House of Representatives will vote this week on a proposal that calls for up to $1 billion in tax relief for residents through various rules changes that include raising the estate tax threshold from $1 million to $2 million. The proposed change will be permanent if passed and would take effect in 2023. Full Story: MassLive (Springfield, Mass.) (7/11)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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