Think you know event marketing? Take our Quiz to find out -

Hi eMarketer Reader,

When asked what marketing tactics are most used, 50% of US B2B marketing professionals identified trade shows and events as part of their marketing mix, according to an October 2019 report from Sagefrog Marketing Group.

From bulletproof strategy and planning to muscle-building execution and follow-up, trade shows and events are resource-heavy tactics. Success most often depends on focus and dedication from across the organization; however, the responsibility lays within marketing. So, how do marketers influence positive impact and ROI of event marketing?

Take eMarketer's Quiz and measure your knowledge of the state of event marketing today. As a reward, you will receive eMarketer's “Industry Insights: Event Marketing,” a complimentary PDF filled with interviews and insights from leading B2B marketers sharing their wins and woes of event marketing.

Further your marketing education now—take the Quiz.

Thank you to our Quiz sponsor, Cvent.

Sincerely,
eMarketer Editors