| Good morning marketers, are you advertising on Quora?
Quora on Wednesday announced two new features in its ad platform: Advanced Match and Conversions Windows. Advanced match allows advertisers to modify the Quora Pixel code to match secure, hashed emails with more website conversions from Quora Ads. The major benefit is that advertisers will be able to better follow conversion actions across multiple devices when there is no tracking cookie present. The conversion windows feature, on the other hand, allows advertisers to indicate how long after an ad interaction a conversion can be counted. Advertisers can indicate a 1-90 day click-through or a 1-30 day view-through. Snapchat’s parent company Snap Inc. reported a 44% year-over-year increase in revenue for the fourth quarter of 2019, reaching $561 million. Daily active users (DAUs) on the platform reached 218 million, up 4% from 210 million in the previous quarter. Despite strong growth and promising user numbers, Snap’s revenue fell shy of analysts’ revenue expectations of $563 million and ARPU growth has slowed. The company said it’s focused on growing its total number of advertisers on the platform and diversifying its brand partners. Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads. The browser will adopt the latest standards for video ads from the Coalition for Better Ads (CBA), announced Wednesday. The changes will likely affect advertising formats on Google’s own YouTube. The CBA’s Better Ads Standards now include: Mid-roll ads of any duration, pre-roll ads or ads longer than 31 seconds that cannot be skipped in the first 5 seconds, and text or display ads that appear in the middle third of a playing video or are larger than 20% of the video content. Keep scrolling for more news, including a Pro Tip on ensuring your expectations align with vendors’. Taylor Peterson,
Deputy Editor | 