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| Top Stories |  | | Ivy Liu |
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| | | | | At this stage even a rollback of tariffs might do more harm than good because what goes down could just as easily snap back up. The volatility itself has become the risk. | | |
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howdy! | | | | | At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high. | | |
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| | | | | Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape. | | |
howdy! | | | | | As Uber’s ad business scales past $1.5 billion, it hires first head of measurement. | | |
| | | | | B2P marketing reflects a fundamental shift and an opportunity for B2B marketers to connect with potential customers in a new way. However, reaching them effectively requires stitching together multiple identity sources. | | |
howdy! | | | | | Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months. | | |
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| | | | | The rise in demand for digital media has prompted 68% of agencies to expand their offerings. As they scale, many seek hybrid solutions that strike a balance between in-house resources and outsourcing to maintain control and profits. | | |
howdy! | | | | | Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO. | | |
howdy! | | | | | According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged. | | |
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