THE BUSINESS MIND

Navigating your online presence during a return to 'normalcy'

Make sure your latest COVID-19 protocols and other information are easily found on digital platforms and web pages.

EMAIL

10 ways for communicators to purge clutter and spark a digital detox

Try these tips to lighten your (work)load, lift your mood, and boost your productivity.

MEASUREMENT

6 SEO tips for making your messaging stick

Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.

RAGAN AWARDS

Announcing Ragan’s Crisis Communications Awards winners

Congratulations to these powerful communicators. Learn more about this year's winners.

DAILY SCOOP

Ikea apologizes for Juneteenth food menu, Americans increase business travel plans, and big tech discloses renewable energy plans

Also: McCann wins PR Cannes Lions Grand Prix, Southwest’s new CEO defends culture, and Peloton eliminates free running feature.

PR INDUSTRY

Reader contest: Which Disney character most resembles your work life?

Are you more of a Tarzan or Snow White? Enter for a chance to win a free night at Walt Disney World in September. Hurry, contest ends July 12.

DIVERSITY AND INCLUSION

Tips for avoiding ableist, exclusive language

Some common terms can cause needless confusion or even hurt. Here’s how to make your messages more empathetic and welcoming.

DOWNLOAD DIGEST

Top industry resources for comms pros for summer 2021

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.

RAGAN TRAINING TAKEAWAYS

6 writing mistakes to avoid

An AP Style insider shares some of the mistakes that most undermine a writer’s credibility.

DAILY SCOOP

Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

Also: Wingstop offers thighs amid chicken wing shortage, Target unveils sustainability program, and Subway catches criticism over tuna-less sandwich topping.

SOCIAL MEDIA

4 rules to follow when getting into social audio platforms

For brands looking to get in on this new content trend, knowing the different platforms and the tactics that are already showing results is essential.

MARKETING

3 post-pandemic consumer behavior shifts to monitor and anticipate

During the second summer of the pandemic, there’s reason to feel hopeful. Vaccines are rolling out, and signs point to pent-up consumer demand. But a lot of unknowns remain.

STORYTELLING

Wheaties uses unique history of highlighting heroes to mark 100-year anniversary

The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.

PR INDUSTRY

Ragan CEO Diane Schwartz shares how to stop being an ‘order taker’

The comms leader spoke about learning to use the language of business to solidify the increased role comms pros have taken during the past year of crisis on the Business Communicators Podcast.