As the November elections approach, it's essential for organizations to be prepared for the potential impact on their operations, employees, and stakeholders.

"Corporate Election Goals: Don’t Be a Political Target & Avoid Workplace Tension", a survey conducted by Ragan and The Conference Board, sheds a brighter light on how communications and marketing leaders are thinking proactively about the political landscape and the election issues that matter most to audiences.

This survey examines:

• The internal initiatives planned for employees ahead of elections.
• How comms and marketing will adjust external messaging in consideration of the elections.
• Strategies for reducing reputational risk in an election year.
• The biggest election-related stressors and concerns for comms and marketing.
• How communication budgets are adjusting to inform election communications strategy.
• Changes to the business in the run-up to November.

Get the full results here

We also invite you to our joint webcast with The Conference Board on June 25, 11am-12pm ET, “What Initiatives Are Communications & Marketing Taking for the Elections”, to discuss the survey findings with General Mills CCO Jano Cabrera, and Judy Rader, CCO and SVP of corporate affairs at Constellation Energy.

The Ragan Editorial Team