Onboarding is an essential first step in bringing a company’s valuable first-party data online, but it doesn’t work in a vacuum. Onboarding must be objective-led, use authoritative data sources, and connect online, offline and a full device graph. You’ll need to know the difference between match rates and accuracy, and how accurate reach drives business results.

Register now to join guest speaker Joe Stanhope, Forrester VP and principal analyst, and Julie Fleischer, VP of marketing solutions for Neustar, to learn why you need to raise your expectations of onboarding if you want to maximize value of your data.