“Email is no longer a digital megaphone.” So cautions contributor Ali Schwanke in her step-by-step breakdown of how to keep emails personal and valuable for customers and businesses alike. I love the comparison to a Swiss army knife. An email can be many things, depending on where the customer is on the journey.
Showing personalized attention to customers depends on data. And for marketers, the data ecosystem is facing a significant change as Google inches closer to phasing out all third-party cookies from Chrome. Today, editor at large Kim Davis provides all you need to know about Google’s Privacy Sandbox, which aims to help marketers navigate new protocols in the space.
Chris Wood
Editor
