STAT OF THE DAY 63% of people want daily updates from employers about the coronavirus. Company-wide email or newsletter is the most preferred channel (48%). - Edelman Trust Barometer Special Report COVID-19 UPDATE
To be agile in a crisis, you must build your rapid response team. Here’s how AARP developed a system to allow its team to react in real time to questions, complaints and other key interactions on social media.
PRSA chair: Comms fundamentals are more important than ever. Here’s how those time-honored best practices can help you preserve your reputation and weather this storm, according to PRSA Chair Garland Stansell. Remote work doesn’t have to ruin your internal communication. Some experts believe that being separated from your coworkers can improve communication if you take the time to explicitly address expectations, clarify roles and report progress. Here’s how they make the argument. In the COVID-19 pandemic, sincerity is the key ingredient. Your generic, safe response to this historic just won’t cut it. Here’s how you can make sure your audience knows you care about them. Ragan launches the Crisis Leadership Board. This invaluable board is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation. Communicators can help combat misinformation with easy steps. PRSA’s infographic encourages PR pros to follow these three steps to stay informed. Corporate HR chiefs are thrust into the spotlight. “ … good HR heads can use the crisis to reconfigure company workflow,” reports the Economist. How are PR agencies adapting to new workplace realities? PR pros in the U.K. are turning to a variety of solutions to overcome COVID-19’s effect on their organization. 
Image courtesy of #FutureProof. Your PR strategy must adapt to the moment—and that means looking outside the box. As a communicator, you have to find ways for your messages to break through, even when finding oxygen for your news story during COVID-19 coverage feels impossible. Here are some ways to rethink your approach. When it comes to COVID-19 and paid leave, employees face tough choices. Employers have a lot of latitude when it comes to managing their employees according to reporting in the Wall Street Journal. However, just because you can doesn’t mean you should, and many organizations will make for negative headlines if they don’t take care of their employees. You can still create workplace culture while working remotely. Some of the top tips include recreating morning coffee breaks, offering virtual happy hours and creating friendly competitions. Read how some communities are trying to stay connected here. Virtual Event Alert Check out Ragan’s Crisis Communications Virtual Summit March 31 for a day of virtual sessions that you can share with your entire team, or watch any time on your own schedule. Pitch Us Have a great story to share about crisis communication or your own take on current best practices? Contact Editor Ted Kitterman at TedK@ragan.com. Sign Up Subscribe to Ragan’s Crisis Daily newsletter today! | 
