| | | | | First Things First | | September 23, 2020 | By Jess Zafarris |
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| Black Is the Answer. Black Is the Future. | |
“What could advertising look like when Black talent matters as much as our lives and culture do?” In an exclusive, multifaceted digital collection guest edited by 600 & Rising co-founder Bennett D. Bennett, Black contributors explore the perspectives of advertising visionaries and thought leaders as they share their ideas and chart the path forward for diversity, inclusion and equitable representation for Black voices in the industry. You can find the full collection and read Bennett’s introduction here, or check out individual perspectives below. - Sourcing and recruiting: Troy Harris explains how early opportunities and programs that are dedicated to intentional, diverse and inclusive recruiting can help guide success for young professionals.
- ERGs and company culture: Janel Martinez looks at the ways Twitter and Netflix are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, and how other companies can replicate these efforts.
- Visibility in advertising: “Creating ads that reflect a genuine awareness of the target audience is the difference between representation versus merely engaging in tokenism.” Shannon Miller looks at the stats around representation and the brands that understand that nuance—and the ones that don’t.
- Disruption: Three Black women entrepreneurs—Somewhere Good and Ethel’s Club founder Naj Austin, Minorities in Sports Business Network founder Shaina Wiel, and Trillfit founder Heather White—discuss what advertising and media would look like if Black talent were as supported as their culture is embraced.
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| | Harry’s Largest Ad Campaign Ever Celebrates Being an Individual | |
| | “Not the Same,” a new multiplatform campaign for men’s care brand Harry’s, shows a diverse array of men humorously, gloriously and charmingly being themselves. Created by ad agency Mythology and directed by Jody Hill of HBO’s Eastbound & Down and The Righteous Gemstones, the campaign promotes a new razor featuring the brand’s “sharpest blades ever.” | |
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| | Best Practices to Win in Today's Ecommerce Landscape | |
| | Ecommerce accelerated 5 years overnight due to the pandemic’s stay-at-home policies. Register to view this on-demand webinar featuring Rachel Tipograph, CEO and founder of MikMak, for best practices to help you win in this transformational ecommerce landscape. | |
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| | Featured Jobs | AbelsonTaylor Chicago, Illinois | Corporation for National and Community Service Washington, Washington DC | Mightily, LLC Louisville, Kentucky | confidential Casper, Wyoming | Corporation for National and Community Service Washington, Washington DC | | |
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