Hi John,

In a recent study by the Interactive Advertising Bureau, 52.3% of US senior marketers reported that “cross-device audience recognition” will be a top priority this year. But as data becomes increasingly granular, there is confusion around whether to target audiences at the individual level, the household level or both in an effective ad targeting strategy.

eMarketer’s latest report, “Ad Targeting 2018,” focuses on what is needed to make targeting work: an understanding of your audience and the ability to leverage that information seamlessly across activation channels.

Click here to get the Executive Summary of this report.

If you’re interested in learning more about an eMarketer PRO subscription or any of the topics contained within the Ad Targeting 2018” executive summary, please respond to connect with your dedicated eMarketer contact.

Best,

Marketing