Vice says it has a global audience of “more than 350 million individuals,” but only a minority of those users are logged in at any time. With third-party cookies soon to be obsolete and Apple clamping down on the free-for-all sharing of mobile IDs, Vice's first-party data strategy aims to improve its registration process and double down on contextual ads. Read more below. - In the latest example of bolstering its first-party data offering for advertisers, Vice Media Group is using a new tool from consumer reporting agency Experian and data platform Infosum.
- Business Insider publisher is announcing this week the launch of a news bureau in Singapore, kicking off with four reporters and a salesperson.
- Red Ventures has quietly built a portfolio of over 100 news and information sites over the past five years, with CNET as the most recent.
- Keen to stay front-of-mind among young first-time car-buyers, Honda embarked on an esports and video games sponsorship strategy in 2014 and has been doubling down on that investment ever since.
Other things to know about - Join us at the Digiday Publishing Summit Worldwide LIVE, where we’ll go deep on how publishers around the world have emerged from the last six months -- of multiple crises -- leaner, more agile and laser focussed on profit-driving business lines. See what we’ll be covering and secure your pass today.
- In a new webinar on October 20 at 1 p.m. EDT, learn the tactics and techniques that the New York Post and other successful publishers used to launch, grow and sustain a diversified monetization toolkit during the pandemic. Sponsored by StackCommerce.
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| Life Beyond the Cookie | | | | Vice is working to bolster its first-party data strategy, improve its registration process and double down on contextual ads. | | |
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howdy! | Content & Commerce | | | | Consumer interest in CBD products and cannabis paraphernalia is spiking. But mainstream publishers are being cautious in their coverage. | | |
| Sponsored by Ceros | | | | To engage with consumers is to interact with them digitally, and they expect nothing less than entertaining, educational and immersive experiences. For marketers, that means immersive content. Join this webinar on Thursday, October 22, at 1 p.m. EDT, to learn the whys and hows of content that makes an impact. | | |
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howdy! | Going Global | | | | Programmatic ad revenue in the APAC region for August has doubled year-over-year. | | |
| Sponsored by OAREX | | | | When it comes to creditworthiness, media companies’ and buyers’ key approach is now caution: Many say they’re increasingly selective when it comes to picking partners based on the likelihood of getting paid on time. Download the full report here. | | |
howdy! | Business of TV | | | | The coronavirus crisis has not resulted in a sweeping overhaul of the TV and streaming industry. But, while some changes are unlikely to stick, others may not yet be apparent. | | |
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| Sponsored by MoPub | | | | Despite the fact that apps account for most time spent in mobile environments, advertisers have long shied away from in-app advertising. But as app-based targeting and measurement capabilities evolve, apps are beginning to receive more attention. | | |
howdy! | Content & Commerce | | | | Over the past five years, the media company has launched or acquired close to 100 media brands clustered around categories including finance and education. | | |
howdy! | Coronavirus Fallout | | | | Business Insider’s events revenue for 2020 is already five times higher than it was in 2019. | | |
| Subscriptions | | | | Communities drive revenue. And there is an entire untapped community of emerging leaders that Fortune has identified as would be willing to pay for its conference content. |
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