The #1 REASON AGENTS STRUGGLE … has nothing to do with how good they are at the technical parts of the business. It has nothing to do with their work ethic or their people skills. Great agents struggle every day, and it's simply because they don't >> MORE
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Best Practices in Sales & Marketing
Opinion: How AI can propel cognitive bias marketing Integrating AI with cognitive bias psychology has the potential to create "unprecedented levels of customer engagement," writes Hawthorne CEO Jessica Hawthorne-Castro, who offers seven cognitive biases where AI can be used. Tools such as Google's DeepDream program can generate unique designs that appeal to consumers' feelings, and can tie into the Empathy Gap bias. Full Story: Forbes (tiered subscription model) (9/18)
4 possible retail media moves to track Retail media networks won't see measurement standards for some time but Shopify's growing partnership base will give it an early advantage in measurement standards, say Advertiser Intelligence analysts. Other predictions include a slowing of new RMNs with "smaller players and more regional players outsourcing more of these operations" and a retail media "upfront marketplace" might be on the horizon as suppliers consider contractually guaranteed ad prices. Full Story: Insider Intelligence (9/18)
Real Estate Trends
Gen Z interior designer's take on timeless trends Gen Z interior designer Bri Macdonald shares insights on timeless trends such as incorporating bold colors, using secondhand furniture, making bold lighting choices and embracing checkered patterns. Macdonald also advises against mass-produced, cheaply made furniture, advocating for quality and durability in furnishings. Full Story: Insider (9/18)
Home blends nature, architecture Alberto Kalach's Casa Valle in Mexico seamlessly blends architecture and nature, using natural materials like brick, wood and concrete. The home is characterized by its open living spaces, intricate layouts and a deep connection to the surrounding landscape, reflecting the architect's philosophy of creating buildings that respond to Mexico's terrain and architectural history. Full Story: The New York Times (9/20)
City adopts visual identity for redeveloped neighborhood The Denver Housing Authority is investing in a visual identity for the redeveloped Sun Valley neighborhood, a project that includes demolishing old housing projects, building new housing units and investing in amenities. This visual identity aims to foster a sense of ownership and pride among the community, which has faced displacement and changes due to the redevelopment, but critics question if branding is the solution to lost community ties. Full Story: Fast Company (tiered subscription model) (9/19)
More companies searching for space in San Francisco Activity in San Francisco's office market is up as company searches for space reach their highest level in years and artificial intelligence firms show interest in the area. In addition, a handful of major office transactions have been announced or completed at discounted prices in recent months, helping to establish valuations and reset rents. Full Story: The Wall Street Journal (9/17)
North Carolina project prioritizes affordable housing The nonprofit Homeward Bound's Compass Point Village in Asheville, N.C., has opened as the city's first permanent supportive housing site, providing individuals with disabilities who are experiencing chronic homelessness with affordable living spaces complete with onsite support services. Funded by a combination of public funds and private donations, this $17.5 million conversion of a former motel is part of a broader effort to increase affordable housing inventory across the United States. Full Story: Blue Ridge Public Radio (Asheville, N.C.) (9/18)
Legislation & Regulation
Millions of U.S. homes face potential insurance rate hike About 39 million homes and commercial properties—accounting for around 27% of properties in the lower 48 states—may see their insurance premiums rise due to worsening climate conditions, according to an analysis by the nonprofit research group First Street Foundation. The impact of climate change on insurance pricing is growing nationwide and could lead to fewer options for owners as private insurers draw back from high-risk areas. Full Story: CNN (9/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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