The ad is set for this coming Tuesday. Full page ads aren't cheap, but we know both Twitter and Facebook respond to public pressure.
   
 

We're on track to placing our open letter in the Washington Post on Tuesday. Could you chip in to help keep the pressure on Twitter and Facebook? Everything helps.

  Chip in now  

Thanks so much!

Original email below:



Mozilla is publishing an open letter in the Washington Post calling on Mark Zuckerberg and Jack Dorsey to stop key recommendation engines that are threatening U.S. election integrity.

Will you chip in to help pay for the ad?

  Donate  

Hello,

Despite tens of thousands of Mozilla supporters calling for urgent action, Twitter and Facebook haven't paused their key recommendation engines that are amplifying misinformation.

Experts in misinformation and election integrity are increasingly concerned that the post-election time period will see waves of misinformation about the election results and calls for violence. The news about a terrorist group's plan to kidnap the governor of Michigan, developed using social media platforms, only further demonstrates the need for bold action from Twitter and Facebook.1

That's why we're elevating our demands and will publish an open letter to Jack Dorsey, CEO of Twitter, and Mark Zuckerberg, CEO of Facebook in the Washington Post next week.

Full page ads are expensive, but we know both Twitter and Facebook respond to public pressure — and we're running out of time.

  Please chip in whatever you can today  

With a full page ad in the Washington Post, we will make it very clear why Mark and Jack have an obligation to take action.

The platforms know they have a problem. Both have taken action recently in an attempt to curb the spread of disinformation. Twitter has added context to trending topics2 and Facebook has stopped recommending health Groups and pledged to remove all QAnon content.3, 4

But both Facebook and Twitter employees have pointed to the problems of Groups and Trends.5, 6The companies need to go further.

  Yes, I'll donate  

Thank you for taking action,

– Ashley and the team at Mozilla

 

References:

  1. Craig Timberg & Isaac Stanley-Becker, "Michigan kidnapping plot, like so many other extremist crimes, foreshadowed on social media," Washington Post, October 10, 2020
  2. Twitter, "Twitter Public Policy," Twitter, July 30, 2020
  3. Tom Alison, "Our Latest Steps to Keep Facebook Groups Safe," Facebook, Sept 17, 2020
  4. Craig Timberg & Isaac Stanley-Becker, "Facebook imposes major new restrictions on QAnon, stepping up enforcement against the conspiracy theory," Washington Post, October 6, 2020
  5. Casey Newton, "Mark in the Middle," The Verge, September 23, 2020
  6. Kate Conger & Nicole Perlroth, "Twitter to Add Context to Trending Topics," New York Times, September 1, 2020
 
   

 


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