Nonprofits that engage Latino donors now could gain a foothold with this group for years to come. Research shows U.S. Hispanics hold $1.5 trillion in buying power annually, and their economic clout continues to grow.
How can your organization connect with Hispanic donors and inspire them to give and get involved?
Join us on Thursday, June 10, at 2 PM ET, for Diversify Your Donors: How to Attract Hispanic Donors to learn from three expert guests who are veteran fundraisers and Latino/a donors:
- Armando Castellano, Trustee, Castellano Family Foundation, and founder of Quinteto Latino, a nonprofit that promotes Latino classical music
- Franklin Guerrero, Vice President, Major & Planned Gifts, AARP Foundation
- Ana Gloria Rivas-Vázquez, Director, Hispanic Development Unit, Catholic Relief Services
They'll explain how to reach Hispanic donors, engage them in meaningful ways despite social distancing, and build trust over time to inspire loyalty.
Plus, they’ll share firsthand insights on what motivates these supporters to give — and how to craft fundraising messages and approaches that resonate.
This session qualifies for 1.25 CFRE credits.
