Mass Market retail is a natural products bright spot for Brick and Mortar channels.
Despite the expectation that we'd be living in a remote world with amazon drones delivering our groceries after the pandemic, consumers have returned to in-person shopping for natural products. Mass Market retail was not only the fastest growing channel in 2022 for natural and organic products and dietary supplements, but also the largest.
Dive into consumer shopping behavior across all the sales channels in the natural products industry with the 2023 Sales Channel Report.
At $288 billion, Mass Market commands well over half of the natural and organic products industry—more than twice the share natural and specialty retailers hold. Get the detailed breakdown of what’s selling where in the NBJ Sales Channel Report.
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