In January, BTN tapped 12 industry experts to look at the trends and dynamics that will shape the industry for 2025. Investors, incubators, sustainability experts, corporate travel consultants... we asked them each what would matter most in what promises to be a year of transformation, both for programs and the travel management industry. Will you agree or disagree with the experts’ views? Read on to find out. |
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Corporate travel is set for huge changes in 2025, driven by tech advancements and increased M&A activity. |
| Corporate travel evolves towards "service sovereignty" in 2025, moving from centralized platforms to customized, data-driven services that enhance autonomy and flexibility. |
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The future of travel management depends on understanding today's shifts in supplier strategies. |
| Travel managers in 2025 will innovate and use AI-driven tools to deliver a seamless digital travel experience. |
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The walls of travel technology territorialism must come down to allow technologists, service providers and travel buyers to unleash innovation. |
| Big Tech companies like Microsoft, Google, and Oracle are set to enter the Meetings & Events market by 2025, with AI technology. They aren't the only ones getting into the game, though. |
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Business travel M&A activity is expected to double in 2025, driven by a surge in demand for technology, strategic investments and increasing company valuations. |
| Corporate travel M&A is expected to increase in 2025. Consolidation, especially by tech companies, will drive growth and international expansion. |
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The business travel industry will develop a decarbonization Plan B. Two teams will form competing visions, but which plan will prevail? |
| The business travel industry is evolving towards a new normal driven by sustainability, safety and economic uncertainty, with companies needing to justify trips based on financial, social, and environmental impacts. |
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Global geopolitical instability and shifting U.S. policies under Trump will impact the travel industry. Additionally, climate change and potential conflicts in the Middle East and with Russia could pose further challenges. |
| Executive travel has become more unpredictable due to natural disasters, terrorism, and cyber threats, requiring companies to adopt comprehensive security measures to protect their leaders in 2025. |
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