TV viewing has come full circle, as free ad-supported television (FAST) is now the industry’s biggest growth opportunity. Both new entrants and established players need to understand and implement an effective metadata approach in order to future proof their FAST strategy and capitalize on the opportunities.

Gracenote, the global leader in entertainment data and services, has produced the Metadata matters - Powering FAST channel successguide covering:
 

• The keys to success in the FAST ecosystem

• The importance of metadata in FAST

• Ways to future proof your FAST channel

• A metadata checklist for launching your FAST channel

The competition in the FAST landscape is intensifying. The ability to effectively utilize metadata is essential for success, especially as search and discovery capabilities evolve.

Is your FAST strategy future proofed for the next phase of FAST?