Ready or not, here it comes

If you’re a publisher, marketer or business in the European market, you know that GDPR is going to affect you. But are you prepared to acknowledge the horribly complex maze of information that it brings?

At Digiday Hot Topic: GDPR on May 1 in London, hundreds of publishers and marketers will meet to assess the commercial impact of data privacy regulations and discuss how they will engage their audiences in the future. We'll explore how to navigate everything from rethinking optimization to the digital supply chain to what GDPR means for third-party data.

Register now to learn what a post-GDPR digital media world will look like. Early rate expires March 28.

Here's what we'll discuss

Rethinking Optimization Under GDPR
Being GDPR compliant doesn't mean that your strategy can't be driven by data, although it may mean a change in how you do this. Operating under COPA, Beano Studios have operated from their inception under very strict data protection laws and will share their data strategy to show that the show must go on.

Audience Engagement Beyond the Deadline
GDPR goes beyond retrospective compliance within existing systems, compliance in ongoing and fundamentally embeds itself into all current and future processes with far-reaching impacts on new product development.

Commercial & Compliant: The Importance of Context
Publishers with real relationships with their consumers stand to benefit from GDPR as context becomes increasingly important. Although there is likely to be a hiatus directly after the deadline, how do publishers expect to benefit in the long run?

Who should attend Digiday
Hot Topic: GDPR?

Contact

Questions about passes? Interested in group rates? Contact Erica Taylor.

Interested in speaking?Apply here.

Interested in sponsorship opportunities? Submit your information here.