Dear trade visitor,
Have you already secured your ticket for ITB Berlin? If not, we provide you 5 reasons that should convince you finally ;)
We also address these topics in today's newsletter edition:
⢠NEW: ITB Match & Meet
⢠Sneak peek at the speaker line-up for the ITB Berlin Convention
⢠NEW: the ITB Transition Labs
â¢Travel Technology as an exhibitor segment
⢠ITB Business Satellites
⢠Redistributions on the exhibition grounds
⢠News from our Host Country Albania
⢠Global tourism trends in the ITB Travel Hero Podcast
Best regards,
Your ITB Berlin Team
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 | Need a reason to visit ITB Berlin? | 1. ITB Berlin: ITB Berlin is simply the World's Leading Travel Trade Show®
2. Business opportunities: conclude deals with tourism brands from the entire tourism value chain and from all important tourism segments
3. Trends: nowhere else can you get an overview of the latest innovations and trends in just one place
4. Network: the decision makers you are looking for are all here
5. Knowledge: Exhibition and convention in one - best practices and tools for your company lurk around almost every corner
| Catch the early bird |  | Take advantage of our Early Bird offer now. You can secure a trade visitor ticket at a reduced price up to and including 14 January 2025.
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| | Ready, set, match! |  | Have you already secured your ticket for ITB Berlin 2025? Then you should create your profile for ITB Match & Meet in the next step to find your suitable business contacts!
How does that work? We explain it to you step by step.
Here are 4 steps on how to set up your personal ITB Match & Meet profile.
| Step 1: Access Match & Meet
With your ITB Berlin ticket you will receive your personal deep link to the ITB Match & Meet function by e-mail (no need to log in again). Your business e-mail and your basic details from the ticket registration are automatically transferred directly to your personal profile by clicking on the personal link in your ticket purchase e-mail. You will receive notifications about contact and appointment requests directly in your inbox.
Step 2: Set up your profile
Complete your profile in the ITB Match & Meet tool by selectng your personal areas of business and interests. The more precisely your profile is maintained, the more accurate your personal matching suggestions with other participants will be.
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Step 3: Start the matchmaking
A smart matching scale identifies at a glance which participant has the most matching interests with your details.
Our tip: It pays to visit the ITB Match & Meet platform regularly and keep your personal profile up to date, as visitors and exhibitors create their profiles successively after purchasing their tickets. Your matching scale is thus updated regularly and automatically.
Step 4: Arrange appointments
As soon as a suitable attendee match is suggested to you, you can decide for yourself whether you want to add this person to your contacts with a personalized message or hide the person. If the requested attendee has accepted your contact request, you can then use the chat function to exchange information or request an appointment for ITB Berlin 2025 using the online calendar function.
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| Our additional tips: | 1. Block appointments: You can block times in your time schedule when you do not wish to receive appointment requests by other participants.
2. Double spam protection: You can only receive appointment requests from participants after you have agreed to network. If you decide to âignore a contactâ, they will not be able to send you any further requests. At this point, the contact will only be informed that their request has not yet been answered.
3. Efficient preparation and follow-up: Export your appointments to your personal Outlook calendar in preparation for ITB Berlin 2025 and download your matched contacts bundled as an Excel list for efficient follow-up to ITB Berlin after your participation in the trade show.
HAPPY MATCHING!
| If you fancy a step-by-step video guide we've got you covered as well: find instructions on how to use ITB Match & Meet in these tutorial videos.
| Do you have questions about ITB Match & Meet? Our colleagues will be happy to help: Service Portal.
For technical questions, please contact itb@eyeled.de.
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 | ITB Berlin Convention takes on a pioneering role | From 4 to 6 March, the ITB Berlin Convention 2025 will take a look at a changing world of tourism.
|  | Maja Göpel
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Under the motto âThe Power of Transition Lives Here.â, more than 400 experts will analyse the diverse challenges and opportunities facing the travel industry on four stages and in 21 themed tracks.
Top speakers at the event include Maja Göpel (Founder, Mission Wertvoll), Stefan Rahmstorf (Co-Head of Research Department on Earth System Analysis, Potsdam Institute for Climate Impact Research) and Greg Schulze (Chief Commercial Officer, Expedia Group).
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| | NEW: ITB Transition Lab | 20 insights in just 90 minutes!
Learn how technological innovations and changing customer behavior are revolutionizing the tourism industry. The ITB Transition Lab provides you with practical recommendations on digitalization, AI, sustainability, and beyond.
| Dive into key topics shaping tourism's future: from AI in the customer journey to sustainable marketing strategies. The ITB Berlin Transition Lab shows how these shifts affect your organization and actions to emerge stronger.
Curious? Learn more and secure your
Early Bird Ticket for one of the 6 sessions.
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| | The third largest market in the travel industry | The ITB Berlin Travel Technology segments features five halls (5.1, 6.1, 7.1c, 8.1, 10.1) where providers present global distribution systems (GDS), reservation systems, travel agency & airline software, channel management solutions, content management solutions, hotel technology, payment solutions, social media, web & data analytics software, front- / back-office-systems and much more.
ITB Berlin Travel Technology segments reflects the complete technology value chain in full.
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| | Reallocations on the fairgrounds you should know about | Hall 3.1 welcomes Albania as the Official Host Country with a larger area as well as countries from central Asia. Romania is thus returning closer to Europe.
MICE, Business Travel and the Culture Lounge will move into Hall 10.2, while Hall 8.2 will make room for a larger food court.
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| Medical & Health Tourism moves to Hall 4.1, BeNeLux to Hall 18.
This year, the Home of Luxury can be found next to the ITB Buyers Circle Lounge in the Palais am Funkturm.
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| | Book your Meeting-Table | Reserve a meeting table at one of our Business Satellites for just â¬83 (incl. VAT). Invite up to 3 guests and add an optional catering package of your choice.
Whether it's drinks or sweet and savory snacks, we've got you covered.
| | | Important note: Table bookings are only valid with an ITB Berlin trade visitor ticket. You don't have a ticket yet? Then stop by the ITB ticketshop.
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| | Albania's magical winter | Albania offers a unique winter experience with stunning mountain landscapes, cozy Christmas markets, and festive traditions.
| While Tiranaâs Christmas lights and smaller bazaars capture the holiday spirit, the Albanian Alps provide serene snow-capped peaks perfect for winter sports and outdoor adventures.
Explore charming towns like Shkodër and Gjirokastër, enjoy local delicacies, and embrace Albaniaâs growing winter tourism scene for a peaceful, off-the-beaten-path holiday.
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| | Insights of the travel industry with ITB 360° | Stay up to date! | We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
| ITB Travel Hero Podcast | Unveiling Global Tourism Trends with Ipsos
In this ITB Berlinâs Travel Hero Podcast our guest is Ben Page, CEO of Ipsos. Weâre diving into Ipsosâ latest insights on how trends in sustainability, wellness, and digital innovation are shaping the future of travel.
Tune in now!
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| News & Insights |  | © Ministry of Tourism and Environment of Albania
From Farm to Table in Albania: A Journey Through Nature and Culture
Experience Albania's culture: Agrotourism combines tradition, flavor, and sustainabilityâoff the beaten path.
Read more here.
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 | © Ministry of Tourism and Environment of Albania
Tracing Albaniaâs rich history and deep cultural transformation
Albania, the gateway between East and West, harmoniously blends both cultures. Discover fascinating cultural sites in a country that saw a 36% increase in visitors from January to August.
Read more here.
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| | Do you have any questions? | We have the answers! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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