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Video Trends 2020
Video marketing has some of the fastest moving trends. Thanks to TikTok, Instagram and minimal hardware required to stream, upload and share high-quality videos, the video content evolution is constant. See what styles are pushing us forward in 2020.
1. Fluid Animation
Fluid animation is motion animation with persistent movement, and is often characterized by having an appearance akin to liquid.
Experiment with the trend and try Particles Titles 4K - Fluido, reminiscent of the red and purple swirls of a lava lamp.
2. Gradients
The increasingly popular gradient trend is a great way to incorporate full-page backgrounds while avoiding an overpowering color-blocked background. For motion transitions, look to something like the Gradient Colorful Transitions which you can easily drag and drop into your project.
3. Authenticity
Nowadays, authenticity is more of an audience expectation than a trend. It's all about marketing in a way that drives human to human connection. Interviews and talking heads are a great way to demonstrate humanity and authenticity in video. Try the Self Resizing Lower Thirds to ensure any text (written or spoken) is inseparable from the design concept of your video.
4. Vlogging
"It's not a new trend, but vlogging is picking up steam in 2020. As the world turns to online content to fill the void of social events, vlogs are likely to thrive,” says Jen McKinnon, Video Marketing Specialist. “This content type is also gaining traction as a valuable marketing tool as it shows a more human side to a brand or business.”
5. Color
"Vibrant colors are appearing more frequently, giving designs a younger, trendier look and feel,” says Mark Brodhuber, Envato’s Video Content Specialist. Color will make, break or date your video instantly so give your clip the best first impression with the Colorful Opener.
6. Vertical Video
Following in the footsteps of all things mobile-first, the vertical video trend also owes its continued rise to the popularity of Instagram and TikTok interfaces. Go smartphone-friendly and create a Vertical Titles Opener in Premiere Pro now.
+ New & Trending in Video
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⏩ More Video Trends
We've just started rolling. There are more video design trends for you to explore, so click below to tune in now.
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