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June 20, 2023
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Full Story: REALTOR® Magazine (6/20) 
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Listing Marketing Made Easy with ChatGPT for Real Estate
The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time.
Download Now >>
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Best Practices in Sales & Marketing
Your company’s growth can be limitless. One broker’s advice: Go wherever you need to go to make money.
Full Story: REALTOR® Magazine (6/15) 
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In the current high-interest-rate environment, prospective buyers are advised to take several steps to improve their financial situation while waiting for rates to drop. These include refining their home preferences, consulting with experts like mortgage consultants and real estate agents, improving their credit scores and building up their down payments.
Full Story: CBS News (6/19) 
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Why lunch gatherings might replace happy hour
(Pixabay)
Lunch hours could replace happy hours as 68% of workers would rather get together with co-workers during the working day as opposed to the evening, according to ezCater research. Workers and experts also say lunches can be more inclusive than alcohol-fueled evening occasions.
Full Story: WorkLife (6/16) 
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Real Estate Trends
Often referred to as the jewelry of home design, try dressing up a home with these three lighting trends.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (6/19) 
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The National Association of Home Builders' monthly confidence index rose in June, marking the sixth consecutive month of improved sentiment among builders and the first time in 11 months that confidence has stretched into positive territory.
Full Story: MarketWatch (tiered subscription model) (6/19) 
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The country's housing market is experiencing a correction, not a crash, with home prices continuing to rise due to a shortage of homes for sale, according to economists and analysts at a recent real estate editors conference.
Full Story: The Orange County Register (Irvine, Calif.) (6/16) 
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Technology & Innovations
Pipeline software can help a small business streamline the sales process, create forecasts and better understand strengths and weakness, changing sales strategies as needed. Here is a roundup of pipeline software tools and what they can do for your business, as researched by TechRadar.
Full Story: TechRadar (6/14) 
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Fair & Equitable Housing
The bill recently introduced in the House of Representatives would prevent consumer reporting agencies from including criminal history information on reports used to screen potential renters.
Full Story: Fox News (6/19) 
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Legislation & Regulation
Federal Reserve Chair Jerome Powell is scheduled to undergo questioning from lawmakers this week, receiving a chance to clarify a message many have found unclear regarding the trajectory of interest rates. Additionally, Powell has an opportunity to reassure lawmakers the economy is progressing as expected, as he testifies on Capitol Hill for the first time since early March.
Full Story: Bloomberg (6/20) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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