| | | | | Realtor.com Helps You Beat Not-You to the Home of Your Dreams Elizabeth Banks returns in Pereira & O'Dell campaign By David Gianatasio In its latest fanciful campaign starring Elizabeth Banks, Realtor.com is most assuredly there for you. Not-you, on the hand hand, is plumb out of luck. Here's how it works. "Your dream home is likely the same as four other people's--or more," explains Andrew Stickman, Realtor.com's head of brand and chief creative. That means "there's an...
Read more » | | | | | | | | | | | 5 Reasons Brands Could Be the Next Victims of Fake News Marketers must shed click fetish and make social a trusted haven By David Berkowitz The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects. David Berkowitz Headshot: Alex Fine There's little doubt that the influence of social...
Read more » | | LeBron James and Adriana Lima Tell Kids to Be Scientists, Not Celebrities in Verizon Spot R/GA created the #weneedmore project By Patrick Coffee Millions of young Americans want nothing more than to be the next LeBron James. But the Cavs forward and frequent pitchman has a different message for kids: The world doesn't really need more basketball stars. Drew Brees and Adriana Lima posit that the world doesn't really need more quarterbacks or supermodels, either. What does the...
Read more » | | Apple Wants You to ‘Live Bright’ With the Apple Watch Series 2 Beyoncé's 'Freedom featuring Kendrick Lamar backs colorful spot By Erik Oster The latest ad for the Apple Watch might not be as chock full of celebrities as previous work supporting its wearable device, but its music provides plenty of star power. Beyonc?'s hit "Freedom" featuring Kendrick Lamar from her Lemonade album provides an appropriately vivid soundtrack for the colorful spot for the Apple Watch Series 2--although...
Read more » | | | | | April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes This year's coolest and funniest pranks By Rebecca Cullers April Fools' Day falls on Saturday this year, which leaves brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself. Here at AdFreak, we're going to split the difference--cover all the good ones that come out on Friday,...
Read more » | | Amazon Echo Upgrades Alexa So She Can Understand Your Pets, Just in Time for April Fools’ Day Petlexa spoof offers to 'get the whole house talking' By Marty Swant For this year's April Fools' Day, Amazon is introducing a version of its Echo speaker for the dogs, cats and gerbils that might be jealous that their owner is spending too much time talking with somebody named Alexa. In a YouTube video, Petlexa--as it's called--riffs on the AI voice assistant that's become increasingly ubiquitous in...
Read more » | | Paris Hilton Shines in SodaStream’s April Fools’ Prank About a Super-Hydrating Drop of Water But is it the best way to cut down on plastic? By Tim Nudd Among the many branded April Fools' Day pranks that have already rolled out this year, SodaStream's campaign with Paris Hilton deserves a special shoutout. Hilton stars in the fake video below for something called the NanoDrop, a fictitious sparkling-water product that claims to be 5,000 times more hydrating than regular water. Paris, who is very...
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