NAR empowers "vocal volunteers" to use their own platforms to educate buyers and sellers about the value of a real estate professional who is a REALTOR®.

MLS participants must make this disclosure, but active agreements do not need to be amended to accomplish this. MLS participants can do a separate disclosure to satisfy the requirement. Get more facts about NAR's proposed settlement agreement at facts.realtor.

Ensure you use them as a valuable tool for increasing profits, energizing agents and improving office morale.

Appraisers must take a nuanced approach to valuing a parcel of land, considering not just size and location but a wide range of factors that you can help identify.

AI can improve search engine optimization efficiency and content insights while offering personalization and predictive analytics, writes Post Cheetah Founder Mark Gadala-Maria. Gadala-Maria advises marketers to view the technology as a "dynamic partner," tapping into human creativity to design user experiences and avoid duplications, and to remain attentive to potential ethical issues.

Dorothy Crenshaw rounds up trends discussed at a recent PR summit in Rio de Janeiro, including leveraging communications expertise to fight misinformation and focusing on an organization's values, not politics. Laura Minskere of Mediju Tilts recommends PR agencies commit time to digital training, and Crenshaw adds priorities and internal buy-in are critical to adopting tech tools.

The longtime home of late actor Paul Reubens is on the market for $5 million with listing agent Juliette Hohnen of Douglas Elliman. The 1957, three-bedroom, three-bath property is for sale for the first time in four decades.

Extended reality, or XR, is a technology category that encompasses virtual, augmented and mixed reality in the form of smartphones and tablet apps for use on construction sites. Tech companies are focusing investments in XR with the goal of making headsets safer and more practical to use on construction sites for purposes such as measuring materials and floor plans.

Sarasota, Fla., is set to increase its supply of affordable housing, addressing the high demand in the area. This new initiative involves the development of 96 one- to three-bedroom apartments, which the developer describes as "workforce housing."

Consumers in today's U.S. economy range from workers who are quickly getting into deep credit-card debt to "comfortable" consumers who have income from stock, rentals and other investments and can easily repay debt. "What matters for the overall economy is how many consumers end up struggling to make ends meet," according to The Economist.