| The Strategic Move Behind a $1 List Price |
| For years, a real estate professional in Edmond, Okla., had told his sellers that even if they priced their home for just a dollar, the market would determine what the final sales price would be. Now, he has sellers willing to test his theory. |
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| Old Dog Finds New Home in Coldwell Banker Ad |
| The real estate brand champions both the work of its agents and the joy of adopting shelter pets in its latest advertisement. |
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| Startup Turns Buyer Bids Into All-Cash Offers |
| In a competitive market, some buyers are increasingly losing out to those closing deals with cash. A startup wants to level that playing field. |
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| Negotiating Home Fixtures: Who Gets What? |
| Make sure buyers don’t fall in love with a specific item in the house only to learn the seller is keeping it. |
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| The Recession’s Lingering Impact on Buyers |
| The recovery has rolled on for more than eight years. Builders say a new breed of home shopper has emerged. |
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| Elements of a Residential Therapy Garden |
| Learn how to bring home the om. As interest in outdoor spaces that can help heal and satisfy physical, emotional, and spiritual needs expands, make sure you understand the mix of features that make up these restful, inspirational oases. |
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| 5 Tasks to Automate for Maximum Efficiency |
| Keeping track of clients and performing well-timed interactions with them is a simple recipe for success—but for the busy real estate professional, that’s easier said than done. |
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| Why Your Style Matters |
| Your personal brand is a powerful tool for connecting with clients and colleagues. Are you mindful of the messages you’re sending? |
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