BuzzFeed CEO plans to challenge algorithm-driven social media

Also: AP says White House banned reporter over Gulf of Mexico name; Duolingo kills off owl mascot in campaign stunt.

The rebranding of an iconic American company

Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.

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Tips for combating misinformation during times of crisis

Former FEMA comms pro shares tips from last year’s hurricanes.

Let employees do the talking to attract top talent

Best practices for EGC.

New social media features and updates to know this week

Including updates from LinkedIn, Snapchat, Bluesky and more.

The Scoop: Most popular Super Bowl ads celebrate the little guy

Plus: Comms response can’t fully save McDonald’s from E. coli fallout; Trump announces steel, aluminum tariffs.

A PR pro's guide to AI privacy: Protecting client data in the age of AI

Know the right questions to ask.

The Modern Leader series: Employee wellbeing

As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.

The Scoop: Google called out for error-filled AI commercial. Again.

Also: Scouting America’s controversial rebrand yields results; NFL doubles down on DEI.

How AI can help you create, land and track the perfect pitch

 Gain access to journalists and craft personalized outreach.  

Strategy, empathy and a seat at the table add up to success for ING leader

ING America’s head of comms & brand experience leans into early mornings, the Orange Code and a little bit of TikTok.