Microsoft is diversifying its advertising business with a new acquisition as it looks for ways to grow.
August 07, 2019

From Microsoft diversifying its ad business as it continues to look for areas of growth to marketers capitalizing on documentary filmmaking's golden age, here are Wednesday's top stories. Read more below.

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Top Stories
Microsoft is diversifying its advertising business with a new acquisition as it looks for ways to grow.
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Video Anywhere
Documentary filmmakers and marketers are turning to one another to help fill a need that each side faces in today’s entertainment market.
Sponsored by GeoEdge
The negative impact of being seen next to or in association with offensive or inappropriate content online spans the entire ad ecosystem - new research shows how publishers are fighting against bad ads in the programmatic era.
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Digiday Media is hiring for a variety of roles across its editorial departments including Digiday and Modern Retail.
Sponsored by Impact
As partnerships become increasingly important for growth, businesses need to devise and execute the strategies required for these opportunities to succeed.
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The Programmatic Publisher
Publishers that are partners in U.K. alliance Ozone have begun to use tech to unify how they classify context across their combined sites, in order to make the offer more compelling to advertisers that want to scale contextual buys across numerous publishers simultaneously.
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Sponsored by attentive
During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions.
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Modern Newsroom
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal partners for B2B marketers.
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Beyond Ads
The female-focused publisher has seen digital revenue rise both as a result of changes to how it pitches branded content briefs and increasing programmatic-guaranteed deals.

All Latest Stories

Marketing on Platforms
On this week's episode of The Digiday Podcast, Brian Morrissey welcomes internet reporter, Taylor Lorenz, back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do.
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