Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.

TODAY’S HEADLINES – 08.05.2021  
 
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DAILY SCOOP

Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy

Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.


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PR INDUSTRY

How Latinas can navigate a challenging PR career path

Three Latina PR pros share experiences and advice for colleagues looking to find their way in corporate America.


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WINNING CAMPAIGNS

Alibaba’s corporate newsroom packed with original content from journalists attracts social media followers, press

Its Alizila site features stories about relevant Chinese markets, too. This has earned the company a win in the Online Newsroom category of Ragan’s PR Daily Awards.



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THE CONSULTANT IS IN

5 questions with Kristin Graham

A top company culture expert shares why employers need to check in before employees check out.


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DAILY SCOOP

NYC requires proof of vaccination for indoor activities, SEO-friendly blog tips, and New York Gov. Andrew Cuomo responds to sexual harassment report

Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.


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CRISIS COMMUNICATIONS

How a cyberattack crisis requires a different comms response

With the increase in ransomware attacks and data leaks posing a reputational threat to organizations of all sizes, here’s how communicators can help their team prepare.


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LEADERSHIP COMMUNICATIONS

The 2 most important things effective leaders do to motivate and manage change

The “why” and follow-through are crucial for leaders to stand out from the rest—and inspire employees to get on board.



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PR VOICES

Video: The value of humor in communications (Part 2)

We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.


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RAGAN AWARDS

Showcase your compelling visuals and engaging virtual events

Ragan’s 2021 Video, Visual & Virtual Awards will recognize the best visual content and most innovative virtual events from the past year. Don’t miss the Aug. 20 entry deadline.


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COVID-19

With the Delta variant running rampant, businesses look to reintroduce restrictions

Here’s how communicators are sharing messages about vaccination requirements, mask mandates and other safety measures with employees and customers.


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SOCIAL MEDIA

Take our 2021 Social Media Career Path survey to benchmark your efforts

Want to know how your peers are faring in their career? How they’re valued at their org? Take our survey and get the answers.



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DAILY SCOOP

Music festivals emphasize pro-LGBTQ values, economic confidence dips as Delta variant rages, and Spirit Airlines’ customers tweet their displeasure

Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.


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TELL ME ABOUT IT

How PR pros should lead on ESG

PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.


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RAGAN TRAINING TAKEAWAYS

3 acronyms to give your LinkedIn more L-U-V

Who doesn’t want to grow their LinkedIn following? Here are three tips to boost your reach on LinkedIn.


Ragan Training

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Ragan Training is the industry’s most comprehensive online training platform for PR, marketing and communications practitioners offering sessions, panel discussions, presentations, networking roundtable meetings, and resources. Join Now.


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