‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

It's frustrating for users to go back-and-forth and back-and-forth to the same web page, bouncing around without getting what they need. Analytics data can help identify pages that don't help users progress.

In a museum, knowing the backstory of a bowl makes it more interesting. Similarly, in a UX project, you can make better decisions when knowing the context of artifacts like journey maps and wireframes.

2 min video
 

Nov 9 & 10, 2021
Join us for two days of live, virtual training about intranets, employee experience, and the digital workplace. Intranet Design Annual winners and NN/g experts will share best practices and case studies to help you increase the success and impact of your internal tools and communication.
 

Deadline for entries: This Friday, November 12
Got a great intranet? Enter to win our Intranet Design Annual contest. Free to enter.

America/Europe/Middle East  
Qualitative Research Series
November 15 – November 19
Half-day courses

Americas/Europe 
October 31 – November 5
Full-day courses

Americas/Europe 
December 4 – December 10
Full-day courses

US/Asia/Australia 
January 8 – January 21
Half-day courses

Full event program describing all full-day UX training courses and the virtual conference format.

The Metaverse, Blockchain, and UX
A two-part podcast episode discussing the implications of decentralized computing and mixed reality on the future of UX work, featuring Geoff Robertson, Founder & UX Specialist at Chockablock.

You are receiving this newsletter because you subscribed at
https://www.nngroup.com/articles/subscribe

48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA
Copyright 2020 Nielsen Norman Group, All rights reserved
Manage preferences or unsubscribe.