Oct 31, 2024

Thanks to a huge increase in advertising, Reddit turned a profit last quarter — the first in its 20-year existence! We have the details here, but the most eye-popping number is ad revenue was up 56% compared to the same period last year.

The percent increase is big because of how little advertising there used to be on the site, but even so $315 million for the quarter is nothing to complain about. It’s worth noting that this happened before Reddit’s new marketing tools were entirely online.

Constantine von Hoffman
Managing Editor

Content marketing

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What they're saying

“Many marketing teams assume that early adopters, widespread adopters and laggards are all the same. But this is never the case. Early adopters aren’t just widespread adopters who got on the boat first. Early adopters are vocal and long-suffering. They’ve been kicking over tables trying to find a solution that will ease the pain and are willing to put up with a lot of crap because what you’re doing is working to help them progress.” Zac Stucki in The biggest ideal customer profile mistakes businesses make — and how to fix them.
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