Other things to know about - Join us for the Digiday Programmatic Marketing Summit from May 15-17 in Palm Springs to connect with programmatic leaders from HP, OMD and more.
- Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy. Sponsored by Bango.
- Interoperability is crucial to post-cookie data success for publishers and advertisers, as collaborative strategies are the way forward. However, another challenge is in defining interoperability in the first place. Sponsored by Optable.
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| Top Stories |  | | Ivy Liu |
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| | | | | Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. | | |
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howdy! | | | | | Made-for-advertising or made-for-arbitrage? | | |
| | | | | Targeting attention requires a top-to-bottom effort by brands and agencies. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business. | | |
| | | | | If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. | | |
howdy! | | | | | Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes. | | |
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| | | | | Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. | | |
howdy! | | | | | While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet. | | |
howdy! | | | | | This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser. | | |
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