Redefining the CMO | Seismic buys Percolate | Buyer intent data

Forrester is out with a new report, “Predictions 2020: CMO,” that discusses the redefinition of the role. The key driver, says Forrester: CMOs now hold key responsibility for customer outcomes, which means they now cover customer experience, company values and purpose, customer acquisition, often sales enablement and sometimes even employee loyalty or aspects of product/service innovation.

Also this week, sales enablement platform Seismic has announced it will acquire Percolate, a marketing campaign orchestration and content management platform. Seismic described the acquisition as a “unification of two essential pillars in the marketing technology stack.”

Next, we look at how marketers can use buyer intent data for better sales and marketing alignment. For marketers, buyer intent data can mean better lead generation, increased conversions, and longer-term customer retention.

We also have an exciting month for webinars this November. Join us as we touch on topics from using AI marketing technology to grow your business to the 7 hottest marketing trends of 2020. Tune in to also hear more about customer engagement and how it impacts your bottom line! Don’t miss your chance to register and interact directly with market leaders.

Last but not least, we’d love your insights on our global tech disruption and transformation survey! Should only take a few minutes to complete, and all respondents will be entered to win a $100 Amazon gift card.