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September 9, 2022
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These real-world properties have made a name for themselves by hosting fictional households. Can you match each residence with the film or TV show that made it a star?
Full Story: REALTOR® Magazine/Culture Scan (9/8) 
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Listing Presentation Checklist | Listing Presentation PDF
These Listing Presentation templates make you stand out from the competition. Give your prospects and clients a reason to place a premium on your expertise. Includes real listing presentation templates, scripts, and strategies. Click here to get the templates today: Download Now!
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Best Practices in Sales & Marketing
Residential real estate professionals deal with many emotional factors affecting clients and often high levels of tension, driving higher levels of professional liability claims compared with commercial real estate brokers. This article explains insurance coverage to consider for meeting a range of risks.
Full Story: PropertyCasualty360 (free registration) (9/8) 
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Solve problems creatively with brain-tweaking tactics
(Pixabay)
Marketing professionals must fight the brain's preference for the familiar, as well as mental biases, to enhance creative problem-solving skills, writes Ulli Appelbaum, a marketing and brand strategy consultant. Appelbaum details three types of bias and discusses brain writing, negative brainstorming and two other tactics to try.
Full Story: SmartBrief/Marketing (9/8) 
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TikTok has bolstered its insights tool with more regional data for categories such as holidays and events, audiences and industries. The tool may prove useful to help marketers spot region-specific trends and pointers for campaign planning, writes Andrew Hutchinson.
Full Story: Social Media Today (9/7) 
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Real Estate Trends
Sellers are increasingly budging on asking price to close deals, according to Redfin data. Redfin Chief Economist Daryl Fairweather notes that the market is "back to a place where bidding wars are unusual, not the norm."
Full Story: Los Angeles Times (tiered subscription model)/The Associated Press (9/8) 
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Trending now: White sofas
(John Lewis)
British department store chain John Lewis is reporting a 48% increase in the sale of white sofas this year. "Last year, it was function first, with corner sofas in. This year, it was all about beautiful design," according to the retailer.
Full Story: Ideal Home (9/9) 
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Borrowers stand to save thousands by gathering multiple quotes from lenders.
Full Story: REALTOR® Magazine (9/8) 
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Business Wellness
Mary Liu helps underserved children locally and abroad receive life-changing medical care while also giving Asian Americans a tool to combat hate.
Full Story: REALTOR® Magazine (9/9) 
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Fair & Equitable Housing
Bank of America, Toronto-Dominion Bank and JPMorgan Chase are among major lenders using low or no down-payment mortgages and closing cost discounts to help people access home financing in certain markets. "The downsides are that the home buyers are very dependent on further price appreciation to build a meaningful equity stake and without that, there will not be enough equity to pay the closing costs if plans change and they need to sell in the first few years," says Bankrate.com Chief Financial Analyst Greg McBride.
Full Story: Fox Business (9/8) 
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Legislation & Regulation
The Federal Reserve's Beige Book report noted a "generally weak" growth outlook, "with contacts noting expectations for further softening of demand over the next six to twelve months." Some sectors are faring better than others, with residential real estate weakening while leisure and hospitality establishments recently seeing strong performance.
Full Story: Bloomberg (9/7),  CNBC (9/7) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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