Plus, Periscope's entire agency walks out ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
July 3, 2020
By Jess Zafarris
 
 
Presented By
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Washington Redskins Products No Longer Appear on Nike's Apparel Site
 

Two major developments happened on Thursday in the push to get the Washington Redskins to change their name.

  • FedEx, which sponsors the stadium the Redskins play in, formally asked the team to change its name.
  • All Redskins gear has vanished from Nike's apparel site.

Read more: The moves follow pressure from investors on Nike, FedEx, PepsiCo and more to disassociate themselves from the team until it changes its name.

 
 
 
 
 
Periscope’s Entire Staff Joins Walkout Over Parent Company’s Resistance to Black Lives Matter

Yesterday, Nathan Young and several other employees at agency Periscope walked out after the parent company Quad prevented the agency from supporting Black Lives Matter on social media and released misleading diversity data. Young has initiated significant change in the industry along with with Bennett D. Bennett, first by publishing a letter backed by 600 Black ad professionals outlining 12 steps to address systemic racism, and then launching nonprofit 600 & Rising. On Thursday, the entire staff of Periscope walked out in solidarity with the movement and the other employees. The agency also posted a Black Lives Matter statement saying "will never again compromise our values as an agency to make our parent company feel comfortable."

Effecting change: Quad evp Eric Ashworth, who had forbidden BLM messaging for the agency, told Adweek yesterday that the parent company is working to address all these issues and now appreciates what Black Lives Matter “stands for as a movement and as a phrase.”

 
 
 
Which Streaming Service Is Best for TV Binging This Holiday Weekend?

Let's be real—you probably spent a good portion of this shortened week thinking about what TV shows you're going to watch this weekend. But whether you plan on revisiting old favorites or devouring new releases, it can be difficult to decide which streaming library to browse. To lend a hand, here are some key insights from streaming guide Reelgood about the quality of the TV show content on major platforms:

  • If you like a lot of options: Consider going with Amazon Prime Video, which has the deepest library with 2,236 TV titles. However, the overall quality of its TV library might not hold up next to competitors.
  • If you want buzzy originals: Look to Netflix, where the TV show library includes 674 originals—almost 35%. Its originals also rank higher quality-wise than originals on other platforms, based on IMDb user preferences. HBO Max has a higher percentage, with 44% originals, mostly HBO series, but its library isn't as deep as other services.
  • If you want quality licensed TV series: Reelgood found that the overall quality of a TV streaming library seems to correlate with the number of licensed shows on the platform, and in that department Hulu stands out with 895 highly rated licensed titles. Prime Video also has 529 licensed shows with strong ratings.

What else? Consider these other factors, including metrics about Disney+ and Apple TV+.

 
 
 
Don't Expect a Marketing Blitz From Auto Brands on This Fourth of July

You might think that the July Fourth weekend would see auto brands scrambling to make up for pandemic-induced losses, but Independence Day isn’t shaping up to be the sales extravaganza you might anticipate. While Jeep and Hyundai are working on special promotions, Toyota, Volkswagen, Subaru, Jaguar Land Rover and General Motors all confirmed to Adweek that they're either not planning new promotions at all, or keeping things fairly quiet.

One reason is simply that the car-buying rebound already began. April was rough as budget-conscious consumers avoided big spends, but May saw a resurgence, and in research from ALG, 72% of consumers said that “their need for a vehicle has remained the same or increased due to the pandemic.” Another factor is inventory: Because the pandemic threw a wrench in production, there are fewer excess cars to sling.

An opportunity to adapt: Automotive brands are taking the opportunity to massage their patriotic messaging for a Covid-rattled audience.

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More of Today's Top News and Highlights

 
 
 
 
 
 
 
 
 
 
 
 
 
Ryan Reynolds' Mint Mobile Pokes Fun at 'Big Wireless' for Sports Stadiums
 

Ryan Reynolds is back with a new Mint Mobile ad making fun of big carriers' bigger prices. With its usual cheekiness, the spot explains why the budget carrier is so much cheaper than others: It doesn't go in for expensive stadium sponsorshops or retail stores, and the celebrities (i.e., Reynolds) pay the brand, not the other way around. (Plus, read more here: We talked with Reynolds, who hinted that an Aviation Gin and Mint collaboration could be on the horizon.)

 
 
 
 
 
 
 
 
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