Getting a prescription product to providers and patients is challenging. The process involves a multitude of interconnected tasks, stakeholders and requirements, each of which must be handled right the first time, every time. Yet, while channel planning and logistics will never be easy, sponsors can take cost and complexity out of the system while maintaining product integrity.

In recent years, factors ranging from the rise of specialty products to the disruption caused by the COVID-19 pandemic have led sponsors to rethink their approach to channel planning and logistics, fueling the adoption of innovative models that are a better fit for the current needs of biopharma companies, their customers and patients. This eBook will look at those models and show how trade teams can use them to lower costs, reduce complexity and increase efficiency.