Shared by Drew Slattery, human dimensions of change lead, Trust In Food: Every person, and every farmer, has their own unique outlook on agriculture, on business and on life. Our thoughts, feelings, emotions, fears and desires drive that behavior and decision-making. Complicating this is the diversity of our nation’s natural resources, ecology and weather. Each farm is as unique as a fingerprint. Changing the way an acre is managed ultimately means changing much more, including the way people do business, years of tradition and cultural norms, personal and brand identities, and so much more.