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The era of price and product is over. The new battleground for customer attention is experience. With this battle in full swing, brands are embarking on a frenzied dash for personalisation. They want to live up to emerging customer expectations by delivering inspiring, exciting and reassuring interactions that flex in the moment and leap from channel to channel.
Real-time, omnichannel and 1:1 have become the buzzwords, but one word is conspicuously missing: decisioning. It shouldn’t be. Without it, this kind of smart interaction is impossible.
In this Tech Talk Tuesday presentation, you’ll hear from Paul Murrell, Director of Strategic Partnerships at Boxever about the steps needed to unleash decisioning and 1:1 personalisation in your organisation.
Register here for "The Marketing Game Changer: Six Steps to Decisioning and 1:1 Personalisation." Join this Tech Talk Tuesday Webinar, presented by Boxever, to explore:
What decisioning is and how does it provide 1:1 personalisation Why it’s a game-changer for brands looking to win in this age of experiences Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This webinar will take place on Tuesday, May 21 at 4:00 PM BST.
This Tech Talk webinar is made possible by Boxever.
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