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This holiday season will look drastically different from 2020. The height of the pandemic is behind us and physical stores have reopened. And Prime Day 2021 shifted away from the holiday season to coincide with the return of back-to-school shopping.
Last year, 29% of consumers said they planned to begin holiday shopping during or after Prime Day 2020, which took place in October, according to Feedvisor research. So, what can brands and retailers on Amazon expect for this year’s holiday season?
Join Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands, for a live Tech-Talk Webinar. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.
Register here for “2021 Amazon Holiday Strategies: How Leading Brands and Retailers Are Preparing for Success,” presented by Feedvisor, and learn:
The reasons why many brands on Amazon have shifted focus from Prime Day to holiday preparedness How a holistic optimization solution can maximize performance, reduce wasted ad spend, and more Why an investment in AI-first advertising and pricing technology can boost impressions and sales Plus! Ask questions, and interact with your eMarketer community of marketing peersReserve your seat now to join us on on Tuesday, July 27 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Feedvisor.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in Amazon holiday strategies. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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