Comprehensive, Up-to-the-Minute Primers on the Most Complex Issues of Media and MarketingAI For Media, Marketing & AdvertisingArtificial Intelligence has begun making real contributions to the business of marketing and advertising and appears poised for even more rapid growth. According to McKinsey Global Institute, AI could create an additional 13 trillion US dollars of value annually by the year 2030. But if you are not an engineer or trained data scientist, how do you step into and profit from developments in the field? The unique pairing in an integrated program of a MOOC (massive open online course) with live video conferences provides a powerful jumpstart for those seeking to learn about AI.
Classes Begin on Wednesday, 10/23 Our course facilitator is Richard Zackon, the founder of consulting firm Audience Patterns LLC and a 40-year veteran of advertising, marketing and media education. Richard has developed this breakthrough program for anyone seeking to develop his or her competence in the techniques f the role of Artificial Intelligence in those sectors. The program combines the value of a high-quality MOOC (Massive Open Online Course) lecture series with the live, immersive social engagement provided via Zoom video conferencing. The Zoom series features Richard and fellow students and enhances motivation, dialog and learning. The vast majority of people who take typical MOOCs never finish since there is no feedback mechanism and insufficient incentive to keep going. Richard, an experienced professional coach and group facilitator, has solved this for students of our course. The Power of Our Enhanced AI Program Our course includes two components to help participants develop AI competence: AI for Everyone, the basic four-week MOOC, and Richard’s Zoom Discussion Series, a five-part, weekly live online meet-up that adds value to the MOOC sessions through an interactive learning experience.
For the October 2019 course, we will begin with a live Zoom discussion to introduce the participants, instructor, topic, and to set the class expectations. Following the first class, you'll complete one of the four MOOC AI sections on your own each week, then participate in a weekly live Zoom session taking place on Wednesday at 4pm ET. The first live Zoom discussion will take place Wednesday October 23.
These MOOC lectures, intended for beginners, are delivered by esteemed AI expert Andrew Ng, CEO/Founder of Landing AI; Co-founder of Coursera; Adjunct Professor at Stanford University; former Chief Scientist of Baidu and founding lead of Google Brain. The lectures are available for on-demand viewing at no fee* and require one to two hours per week. Lecture videos can be easily viewed in digestible chunks of five to ten minutes. * Students may also pay $49 to Coursera to have a weekly quiz graded and therby earn a certificate of completion from Coursera (recommended but not required when you sign-up for our program).
To build on the value of the MOOC and to ensure continued participation, there will be weekly live online group Zoom discussions of the lecture material, news items in the trades and progress reports by participants. Richard Zackon will moderate. Industry guests will make mini-presentations of practical AI applications. Learning Goals Participants will:
Make a strategic investment in your career. For more information you are welcome to email your instructor, Richard Zackon |