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Most consumers want brands to personalize the communication they receive. In fact, 73% of consumers said they expect companies to understand their unique needs and expectations, and 62% expect companies to anticipate their needs, according to a May survey from Salesforce.
That being said, consumer comfort levels on brand use of their personal data vary, so tread cautiously.
Register now and join Dave Frankland, our principal analyst, as he shares how CMOs are uniquely positioned to elevate their organization’s personalization strategy to drive engagement and deliver financial results.
Please reserve your seat today for Tuesday, July 12 at 2pm ET / 11am PT.
This Meet the Analyst Webinar is made possible by BlueConic.
Sincerely,P.S. Please forward this invite to colleagues who are interested in marketing tactics and personalization.
Interested in sponsoring a webinar? Email advertising@emarketer.com
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