The Top Metrics a Brand Needs to Know to Succeed Online -

Hi eMarketer Reader,

As a brand marketer, you already understand the critical function a multichannel strategy serves in cultivating and growing your business. However, given the increasing role your online presence plays in both online and offline consumer purchase decisions, brands can no longer remain passive about the activity of their online retail partners.

That means putting a process in place to monitor and analyze key metrics of your products and your brand.

Join ChannelAdvisor’s Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics, for this live Tech-Talk Webinar. They will discuss the insights you can gain through a deeper understanding of the analytics behind your online presence.

Register here for “The Top Metrics a Brand Needs to Track to Succeed Online,” presented by ChannelAdvisor, and learn how to:

• Increase your revenue by identifying missed opportunities for your products, such as critical out-of-stock items, pricing errors and more
• Optimize your margins by analyzing the amount you pay to get a sale, including synchronized promotions, keyword placement and selective distribution
• Improve your brand image in critical areas like customer reviews and with unauthorized resellers
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, September 1 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by ChannelAdvisor.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com