Join us for a complimentary webinar and learn what key factors power optimization today -

Hi John,

The word “optimization” gets thrown around a lot in the programmatic industry. After all, it is a key element of any and every successful programmatic strategy. However, advertisers are finding that most programmatic optimization options today alternate between "black boxes" or simplistic levers. There are consequences. Advertisers are left with results that fail to meet pay-off expectations or fulfill goals.

In this Tech Talk Tuesday presentation, you’ll hear from Beeswax CEO and Co-Founder Ari Paparo, on the current challenges of programmatic optimization, and how to shift your approach in order to truly maximize the value of your programmatic strategy.

Register here for "The Changing Face of Optimization." Join this Tech Talk Tuesday webinar, presented by Beeswax, to explore:

• What key factors power optimization today
• What new approaches marketers can put into place to deliver value
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. The live webinar will take place on April 23 at 1:00 PM ET.

This Tech Talk Tuesday webinar is presented by Beeswax.

Sincerely,
eMarketer Editors