Our analyst’s perspective of our US programmatic display ad forecast -

Hi John,

Programmatic is no longer the new kid on the block. According to our estimates, over 90% of all digital display ad dollars will transact programmatically this year. Alongside changes stemming from identity resolution, the programmatic marketplace is contending with growing pains—and gains—as it matures.

Register now and join Evelyn Mitchell, our analyst, as she dives into our latest programmatic display ad forecast—a spend breakdown by device, transaction type, and format—and reveals the market conditions shaping programmatic display’s future.

Please reserve your seat today for Monday, March 7 at 2pm ET.

This Meet the Analyst Webinar is made possible by Marketing Solutions, a division of T-Mobile USA.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who are interested in programmatic advertising trends.

Interested in sponsoring a webinar? Email advertising@emarketer.com