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Marketing automation is no longer a “shiny new toy” for B2B marketers—and that’s a good thing. Adoption of these platforms continues to grow, and B2B marketers already using marketing automation are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools.
Using this blend of data and cross-channel content to fuel these increasingly capable workflow engines is speeding the conversion from prospect to customer, helping move the revenue needle in 2016 and beyond. Register here for a complimentary eMarketer webinar to learn:
About B2B marketers’ current adoption and use of marketing automation platforms How and why marketing automation platforms are being connected to other systems and data sources What role marketing automation plays in enabling the buzzed-about practice of account-based marketing What challenges B2B marketers still need to overcome with marketing automationPlease reserve your seat today. Space is limited. The webinar will take place on Thursday, April 14 at 1:00pm ET. We hope you can attend, but if you sign up and can't make it we'll send you a link to view the deck and recording the day after the webinar.
The webinar is made possible by Salesforce Pardot.
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