The shifts that are fast-tracking retail’s digital transformation -

Hi John,

The 2020 holiday shopping season was one for the record books. To increase traffic and sales, retail marketers pivoted their capabilities to deploy alternative experiences like contactless checkout and buy online and pick up in-store—options that increased by 32% during Cyber Week.

Meeting the needs of buyers was not possible without connected data, hyper-personalization, and triggered communications to customers, employees, and suppliers.

Join Salesforce’s Rachel Meyers, director, product marketing, and Alex Drinker, global head of retail industry, for this live Tech-Talk Webinar. They will share how marketers quickly adapted for a memorable holiday season that will fast track digital transformation in 2021 and beyond.

Register here for “What the Holiday Season Brings for Retail Marketing in 2021,” presented by Salesforce, and learn:

• A look at worldwide online sales data for 2020’s Cyber Week versus Q2 and Q3
• How the physical and digital retail worlds blended via alternative pick-up options
• Why retailers need to scale and expedite their digital transformation
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Friday, January 29 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Salesforce.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com