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Automation has made it possible to buy and sell inventory at scale, in real time, with targeting and reporting based on data. This has fueled a revolution in digital display advertising—but a complex ecosystem and opaque market has led advertisers and publishers alike to complain about the “tech tax,” the programmatic fees they see as eating into media budgets.
Programmatic trading requires infrastructure and partners to function effectively. And those partners have to get paid. Join us for an upcoming Meet the Analyst Webinar, featuring eMarketer principal analyst Nicole Perrin, as she explains how much these programmatic fees cost and more.
Register here for "Programmatic Fees: Understanding the ‘Ad Tech Tax’ and Advertisers’ Approach to the Programmatic Display Stack," made possible by Adelphic. This live-video webinar will explore:
How much of display budgets go to programmatic fees The future of the “tech tax” and programmatic display spending patterns Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live-video presentation will take place on Thursday, November 7 at 2:00 PM ET. NEW TIME!
This Meet the Analyst webinar is made possible by Adelphic.
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