HOW TO GET LISTINGS IN THE CURRENT MARKET To attract sellers in the current market (without prospecting, compromising your worth or spending a fortune) you must offer them something they can't get on their own. In this market, you need to leverage the number one problem the seller has which is >> cont'd
ADVERTISEMENT
Best Practices in Sales & Marketing
Sustainable home design isn't about aesthetics Being able to offer tips for how green-minded clients can achieve the lifestyle they want can make you a valuable source of information before, during and even after the transaction. Full Story: REALTOR® Magazine (7/5)
Steven Diaz, a real estate professional with EXP Realty in Fresno, Calif., has gained attention in the industry for his music talent, performing at real estate gatherings throughout the U.S. When showing homes, clients are more interested in the properties than his rap skills, but Diaz believes that his unique approach helps him differentiate himself in a competitive market. Full Story: KFSN-TV (Fresno, Calif.) (9/14)
Marketers, consumers' AI views vastly vary Two out of three marketers are excited about the potential AI has for society, while 39% of consumers share the sentiment, per research from Morning Consult and Advertiser Perceptions commissioned by iHeartMedia. The study also found marketers are overwhelmingly motivated by fear and fortune, while family and friends drive consumers' beliefs, which is a "reminder of how different we marketers are from today's consumers," says iHeartMedia Chairman Bob Pittman. Full Story: Ad Age (tiered subscription model) (9/13)
How will AI impact your industry now – and in the future? The virtual SmartBrief AI Impact Summit, Sept. 27 & 28, features globally renowned AI experts, including a live keynote from Zack Kass, Futurist with OpenAI, creator of ChatGPT. Also on the agenda: experts from Nasdaq, Deloitte, Togal.AI, Teladoc Health, GitHub and other industry-leading organizations. Register Now
New household formation boosts multifamily demand Household formation rose by 1.2 million in the second quarter, marking the quickest pace since the onset of the pandemic and raising the total for the year to 2.1 million, according to Newmark. "Household formation is thus trending upwards and running consistently above the pre-pandemic average, which should support housing demand," Newmark said. Meanwhile, elevated interest rates and the cost of homeownership could drive demand for the multifamily segment. Full Story: GlobeSt (free registration) (9/15)
In Martin County, Fla., the Sheriff's Office is reminding real estate professionals of its REALTOR® Standby Program, designed to enhance safety during open houses. Agents can request a deputy's company via a call to a non-emergency line, ensuring they can safely conduct their business, particularly when dealing with unfamiliar clients at empty properties. Full Story: WPEC-TV (West Palm Beach, Fla.) (9/15)
High insurance premiums disrupt affordable housing Higher property insurance premiums in south Louisiana, driven by recent hurricanes, have wreaked havoc on affordable housing projects, causing delays and financing challenges for developers. Insurance rates for multifamily complexes have doubled or even tripled, forcing some developers to seek state funding. Full Story: The Advocate (Baton Rouge, La.) (9/18)
Legislation & Regulation
Charlotte, N.C., housing project for former inmates stalls The Charlotte, N.C., City Council approved grants totaling more than $5 million for four nonprofit organizations to support affordable housing initiatives. However, concerns from nearby residents led to the temporary postponement of a $2 million grant for the construction of 37 rental townhouses in east Charlotte, intended for formerly incarcerated people. Full Story: WFAE-FM (Charlotte, N.C.) (9/13)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
