Use Marketplaces to Build Your Brand
"Ecommerce brands should be on as many relevant marketplaces as possible. To build a successful brand, you need to build awareness. Consumers purchase from brands that they trust. If they have never heard of your brand but they trust the marketplaces you sell on, then use that to your advantage. If you don’t, your competitors certainly will." - Phil Masiello, Hound Dog
Digital
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