This half-day bootcamp will feature real-world case studies and tactics from leading communicators. Whether they’ve helped convey crucial information and connected people through COVID-19 or mobilized social justice initiatives and protests, such as the Black Lives Matter movement, our speakers will share with you how they effectively leveraged Twitter, Instagram, TikTok, Facebook, LinkedIn and other social platforms.

Margaret Magnarelli

Executive Director of Digital Product Evolution & Growth Marketing

Morgan Stanley

Nana Crawford

Social Media Manager

British Red Cross

Anthony Quintano

Manager of Visual Storytelling

TD Bank

Chad Parizman

Senior Director of Activation

Pfizer

Courtney Beasley

Vice President of Marketing

Walker Sands

At this bootcamp you’ll learn:

Best practices to effectively harness social and digital media analytics, social listening and key performance indicators
How to inspire traditional social media teams to think outside of the box and become integrated with holistic communications campaigns
How to create a visuals standard that matches your brand's voice and fits the current tone
Tips for selecting the right channels and content to meet your goals—during COVID-19 and beyond
How to improve and report your ROI to the C-suite
Tools and resources and steps for creating social media measurement processes and dashboards
And more

Attend this workshop tomorrow, Wednesday, August 19th, for takeaways powering your social media storytelling, crisis and measurement efforts, along with digital content ideas and more to better understand, reach and motivate target audiences.

If you can’t make it tomorrow, still register and view the bootcamp when it is convenient to you! Each registration comes with access to the on-demand recording for a year. Questions? Contact Shallon Blackburn at Shallonb@ragan.com.