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| From: Cynopsis
Sent: Thursday, October 19, 2023
Subject: Here’s how you can reach Gen Z |
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Even as inflation remains high, Gen Z is still spending, according to a recent McKinsey report.
And you know what else they’re spending time on? Gaming. In a typical week, 42% of global video gamers are Gen Z*. The simple translation is this: reaching this young audience is essential for any smart brand’s development, growth, and opportunity.
And that is why you should join us next week at the Esports & Gaming Business Summit - to leverage the power of gaming and esports to reach Gen Z. We’ll explain how to authentically integrate your brand or organization with Gen Z’s pursuits, convincing them to invest in your products and services.
You don’t want to miss this! |
Here are just a few of the sessions we’re excited about:
Using Esports and Gaming to Reach Gen Z
Capturing the attention of Gen Z has been an industry priority for years. The next step is monetizing that demographic. Insiders will discuss where they’ve found success in getting a generation so used to free content to invest in their brands. |
Lavell Juan
Moderator
CEO & Chairman
Brag House
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Felix LaHaye
Founder & CEO
United Esports
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SM Lahti
Head of Marketing and Content
TSM | 
Gary Wolf
US Account Director, The McDonald’s Division
The Coca-Cola Company | 
Matt Edelman
President and Chief Commercial Officer
Super League |
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Heather Blair
Moderator
Senior Account Manager- Esports and Cinema Venue Solutions
LG Electronics
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Nicole Du Cane Spencer
VP, Partnerships
Misfits Gaming
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Krystyne Escalambre
Ambassador
Nintendo | 
Matt Goodman
EVP, Strategic Partnerships
Luminosity Gaming |
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Gaming Fans in 2023: What’s Changed? (And How Should You?)
Despite the frequent chatter, the news of an “esports winter” doesn’t seem to be reaching fans. With several areas of fandom still on the rise, the prospect for eyeballs and engagement is stillthere. But as the industry matures beyond its rapid growth phase, brands, leagues and teams willneed to be more strategic in how they engage with fans. What’s most likely to draw in new fans,who are they, and how are they different from the more established esports audiences? |
Nicole Pike
Global Sector Head of Esports & Gaming
YouGov
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Josie Brown
SVP of Brand, Content, Marketing
Team Liquid
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These Kids Know More than You: How to Build Authenticity and Authority among Gamers
The esports audience is a digitally native, highly engaged and extremely knowledgeable demographic with both deep understanding of their fandoms and skepticism of new entrants and even changes from their favorite companies. Experts in audience-building will explain how they’ve built trust in the space and how you can best grow your brand. |
Kendryx Linscott
Moderator
Chief Marketing Officer
Esport Canada | 
Ryan Thompson
Co-Founder & Chief Production Officer
Esports Engine
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Erin Schendle
Co-Founder & President
Skip4 Media | 
Anthony Iaffaldano
VP, Sales Marketing & Insights
Fandom | 
GuhRL
Streamer
Twitch |
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